facebook f8 2020

 

F8 is one of today’s most exciting conferences held by Facebook for developers, entrepreneurs, or anyone who uses these products. This is my attempt at branding and capturing what Facebook’s future F8 would look like for 2020.

Tools: Adobe Illustrator, Photoshop, Sketch

Timeline: 48 hours

Research of previous F8 branding

 
F8_previous.png
 
 

What will F8 2020 be about?

F8 2019’s announcements all work towards creating a seamless interaction through the digital space. We know Facebook’s core mission is “give people the power to build community and bring the world closer together”. How do we brand an event that addresses the future climate of advancing AI, shaping communities that aren’t about harmful tribalism, and focus on meaningful human connection? 

Ideation

Asset 27.png

Chosen Direction

Yin and Yang  yīnyáng, lit. "dark-bright", "negative-positive"

Philosophy of dualism describing how seemingly opposite forces may actually be complementary and interconnected, how they may give rise to each other as they interrelate to one another.

sketch.png
 

Thesis Statement

Perhaps the best way to capture the excitement and the issues of new technologies is to celebrate our differences while existing as a whole because our nature is a harmonious dualism (think nature).

 

Mood Board: Harmonious Dualism

 
inspomoodboard.png
 

Visual Exploration

 
Asset 22.jpg
 
 
 

Color Up Concept

Asset 26.png
 
 
 

Final Direction

 
 
 
Rollup Mockup (100 x 200) copy.jpg
 
 
 
ID Lanyard Mockup2.jpg
 
Branding_Slide.jpg
 
Asset 5.jpg
Asset 2.jpg