facebook f8 2020


F8 is one of today’s most exciting conferences held by Facebook for developers, entrepreneurs, or anyone who uses these products. This is my attempt at branding and capturing what Facebook’s future F8 would look like for 2020.

Tools: Adobe Illustrator, Photoshop, Sketch

Timeline: 48 hours

Research of previous F8 branding


What will F8 2020 be about?

F8 2019’s announcements all work towards creating a seamless interaction through the digital space. We know Facebook’s core mission is “give people the power to build community and bring the world closer together”. How do we brand an event that addresses the future climate of advancing AI, shaping communities that aren’t about harmful tribalism, and focus on meaningful human connection? 


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Chosen Direction

Yin and Yang  yīnyáng, lit. "dark-bright", "negative-positive"

Philosophy of dualism describing how seemingly opposite forces may actually be complementary and interconnected, how they may give rise to each other as they interrelate to one another.


Thesis Statement

Perhaps the best way to capture the excitement and the issues of new technologies is to celebrate our differences while existing as a whole because our nature is a harmonious dualism (think nature).


Mood Board: Harmonious Dualism


Visual Exploration

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Color Up Concept

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Final Direction

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