Eve Li
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Pre-College Program

2017 CCA PRECOLLEGE PROGRAM

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During my time at my Sputnik internship, I had the opportunity to design California College of the Art's Pre-College Program 2017 collateral which is to be distributed nationwide targeting high school students interested in the summer program. Designing the collateral included constant communication with clientele, creating copy information into various formats of design, and following branding guidelines. 

 
 
 
 Main poster that would be distributed to high schools nationwide. 

Main poster that would be distributed to high schools nationwide. 

 
 
 
 

California College of the Arts had just implemented their new branding guidelines and Sputnik was the first in the design department to create collateral based on them. Our team had to find flexibility without compromising our creativity. 

 
 
 
 
 
 
 An example of how specific the branding guidelines were. This showed the percentage of colors we were to follow based on the advertised event. The Pre-College collateral was considered a "bold" event. 

An example of how specific the branding guidelines were. This showed the percentage of colors we were to follow based on the advertised event. The Pre-College collateral was considered a "bold" event. 

 
 I drew my inspiration from a map in an example within the branding guidelines. The Pre-College program is located on both the Oakland and San Francisco campuses; it was visually significant to show location because being on either campus was a crucial variable to your program experience. 

I drew my inspiration from a map in an example within the branding guidelines. The Pre-College program is located on both the Oakland and San Francisco campuses; it was visually significant to show location because being on either campus was a crucial variable to your program experience. 

 
 
 
 Poster for Local Bay Area residents

Poster for Local Bay Area residents

 
 
 Brochure

Brochure

 
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 Name Tag

Name Tag

 
 California College of the Art's Pre-College page

California College of the Art's Pre-College page