the north face x national geographic
The North Face launched a collaboration with National Geographic in 2018 with a Bottle Source collection made from single-use plastic sourced from the National Parks; including Yosemite, Great Smoky Mountains, and Grand Teton National Parks. Beyond sustainable sourcing– this program includes a giveback of $1 to the National Park Foundation per product sold.
For the 2019 collection, the goal was to refresh our collaboration with National Geographic with a more modern, youthful perspective. The bold statement “Waste is Over” not only demands a new era of sustainability, but is also a subtle nod to John Lennon and Yoko Ono’s “WAR IS OVER! (If You Want It)”.
This collection was launched June 2019; sold exclusively at The North Face– which sold out online in the first month– and Urban Outfitters. It’s debut was featured on various fashion blogs e.g. Hypebeast, Highsnobiety, It’s Nice That, and many more...